Featured Founders: October 2022

Top 10 New Majority founders who opened their investment round to everyday investors

Welcome to The New Majority. In this newsletter, we feature select New Majority founders currently raising from YOU and bring you updates on past featured founders. It’s then your decision to invest in the New Majority founded start-up.

For those looking to diversify their portfolio, New Majority Investor Circle members receive access to the quarterly Top 10 Featured Founders, early podcast access interviewing founders, quarterly masterclasses on angel investing, and event invites.

Coyuchi

Sustainable, organic home goods

Industry: Retail

Impact: Responsible consumption & production (SDG 12), Climate action (SDG 13)

Team Diversity: Women leadership

HQ: SF, CA

Investment type: Common share, Reg A offering

Deadline: None stated

Investor Perks: Thank you gift and other perks with $450 investment

Overview: Coyuchi was founded over 30 years ago as the first organic luxury home goods brand for sustainable living and has continued to be a leader in the space. They’ve built 2 circular program initiatives to create a closed loop and have multiple environmental and ethical certifications. They are profitable with $33.3M in sales and $1.4M in net income in 2021. Past investors include Saffron Hill Ventures. Current valuation is $117M ($33.3M x 3.5 multiplier).

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Tampon Tribe

Organic, plastic-free period products

Industry: Women’s health, consumer goods

Impact: Good health & well-being (SDG 3), Sustainable cities & communities, Responsible consumption & production (SDG 12)

Team Diversity: All women founding team, LGBTQIA+ co-founder

HQ: Santa Monica, CA

Investment type: SAFE

Deadline: None set

Investor Perks: Swag bag with $100 investment

Overview: Organic, plastic-free period products including tampons, pads and liners, menstrual cups, and underwear. Selling through D2C, B2B, retail, and on Amazon. Funds raised will focus on inventory, sales, and marketing. Rose Marcario, former Patagonia CEO, is an investor.

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Bison Venture Partners

Suite of companies and brands sourcing capital for New Majority founders

Industry: Media, retail, consulting, investing

Impact: Decent work & economic growth (SDG 8), Reduced inequalities (SDG 10)

Team Diversity: All Black founding team

HQ: Wilmington, DE

Investment type: Revenue share loan

Deadline: October 31, 2022

Investor Perks: N/A

Overview: A full suite of companies focused on bringing capital to New Majority founders. They do this through:
1) Direct investment into founders and companies they believe in through equity crowdfunding
2) Media and marketing brands to educate both investors and founders
3) Management consulting services for tech startups and SMBs
4) Marketplace for HCBU CPG companies and merch

Investment terms: 6% of revenue, 1.25 payback multiple (investor receives 6% of revenues each quarter starting Q2 2023 until the investor has received 125% of their principle)

*New Majority leadership co-invested in this round prior to this edition.