In this episode, Mackenzie Loy, The New Majority founder, chats with Tiffany Dufu, Founder and CEO of The Cru whose life mission is to support and life up women. The Cru is a platform to help women meet their life goals and help companies retain women by matching individuals in small accountability circles for mutual peer coaching. We recorded this episode back on April 14, 2023 during the final week of The Cru's equity crowdfunding campaign on Republic. The campaign concluded with over $100,000 raised from 322 investors, a significant portion of whom are dedicated members of The Cru community. Just 5 months later, The Cru announced they were joining the Luminary family! This is The New Majority’s first portfolio company acquisition!
During the interview, Mackenzie and Tiffany delve into discussions about women's empowerment and the multi-stakeholder benefits of utilizing diverse metrics to gauge success. Tiffany’s goal is to ensure that any woman who is feeling stuck and has a goal she wants to realize can get help in realizing her goals with The Cru.
If you missed The Cru feature in our newsletter, you can check it out below.
This episode was sponsored by Ecolytics. Ecolytics is the single platform for sustainability services. Their automated tool saves your company time and money in measuring, improving, and showcasing your impact, so you can reach goals like B Corp Certification and maximize the ROI of sustainability efforts.
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