Q3 Featured Founder | Southeastern Roastery

The 2nd of the Top 10 New Majority founders currently fundraising from YOU this quarter

Hello New Majority Investor Circle! Happy August!

☕ Are you a coffee enthusiast and social impact advocate? ☕  Welcome to the world of Southeastern Roastery, where coffee is not just a beverage, but a delightful experience that connects people and fosters vibrant communities. 👭☕👬

Southeastern Roastery

First, some context:

• ☺️ For the caffeine lovers, we know indulging in a cup of coffee is more than just a routine; it's a soulful pleasure. 

• 👫 When coffee is shared with friends, family, and colleagues, it is a catalyst for creating lasting, meaningful connections. 

• 🤤 Southeastern Roastery treats coffee with utmost respect and wonder, recognizing it as an elixir meant to be savored, one sip at a time. 

This company is for you if:

• 💕☕ You're an avid coffee lover, seeking to make a positive impact on society and the environment through your daily brew.  

• 🌞 You cherish tranquil weekend mornings spent with friends and family over a cup of coffee. 

• 👩‍💻 You're a remote worker, always on the lookout for new coffee shops to explore. 

Tell me more

Southeastern Roastery takes coffee to new heights, exploring its potential to uplift health and well-being. The Roastery’s offerings include single-origin coffees, bottled flavored cold brews, and freshly brewed cups of joy at Southeastern Roastery Lab, their coffee shop in Baltimore, Maryland. Southeastern Roastery is passionate about cultivating the senses and fostering a strong sense of community by providing ethically and sustainably sourced, high-quality, specialty coffees. ☕ 

The details

• Industry: Food and Beverage

• Impact: Empowering BIPOC and women-led businesses, promoting sustainability 🌏 contributing to SDG 8: Decent Work and Economic Growth & SDG 12: Responsible Consumption and Production.

• Team Diversity: Female, BIPOC founder identifying as LGBTQ

• HQ:  Embracing the charm of Baltimore, MD

• Company size: 2-10

• Year founded: 2016

• Key investors:

  • Raised 55,000 from investors in a private offering in 2019.

• Investment type: Debt

  • Term: 36 months

  • Interest Rate: 12%

  • Schedule: Quarterly

  • Ex. A $1,000 investment earns $1,222.44 by the end of the investment term. Southeastern Roastery will make monthly repayments, disbursed to investors quarterly.

• Deadline: 8/11/2023 (only 9 days away!!

• Early traction:

  • 🗞️ In 2020, Southeastern Roastery was recognized by Barista Magazine, Roast Magazine, and the Coffee Review! 

  • 🌟 They have a growing social media following (4,186 followers on Instagram).

Founding team

• At the heart of Southeastern Roastery is the visionary founder, Candy Schibli. As a BIPOC, female leader, she combines her experience in Chemical Engineering and International Affairs with a deep love for sustainability (she has a Master's in Natural Resources and Sustainable Development 🌎🌳). Candy's creativity and passion uplift the vision and mission of Southeastern Roastery. Recently recognized as the 3rd finalist in Carla Hall’s Favorite Chef Competition

  

Due diligence

Pros:

• 🛣️ Diversified revenue streams, spanning retail, e-commerce, and wholesale channels. 

• 🌿 Committed to making a positive environmental impact and nurturing a close-knit coffee community. 

• 🏙️ Authentic and one-of-a-kind establishment, perfectly situated on Baltimore’s Main Street.  

• 📈 Strategic plans to scale and grow in the next 1-3 years through expanded production, white-label roasted beans, and DTC cold brew

Potential risks:

• 😬 The coffee industry is competitive, driven by evolving consumer preferences. Maintaining a sustainable competitive advantage and differentiation can be challenging.

• 💰 Supply chain fluctuations and rising costs of goods sold may impact profit margins.  

• ❌ Coffee is a luxury item and during economic downturns, consumption from high end providers like Southeastern may drop.

Competitors

• Zeke’s Coffee: A small batch coffee roastery in DC, specializing in organic, fair trade and specialty grade Arabica beans.

• Lost Socks Roasters: A small-batch specialty coffee roaster located in Washington, DC dedicated to developing outstanding coffee sustainably.

Why Southeastern Roastery: Southeastern Roastery is an opportunity to diversify your investments through debt on a shorter timeframe than equity crowdfunding investments. The company has grown over the past 3 years, expanding their manufacturing space and diversifying their revenue streams. Capital raised goes towards a roaster with expanded capacity, allowing the small team to expand their capacity and meet current demand without expanding fixed costs. Plus, it’s great coffee that’s ethically and sustainably sourced, roasted with care, and making an impact with each cup purchased. ☕

Convinced? Invest today in Southeastern Roastery.