Q4 Featured Founder | Painterland Sisters
The 1st New Majority founder currently fundraising from YOU this quarter
Hello New Majority Investors!
Before we jump into the Painter Sisters, our newest Featured Founders, a quick update on a few of our past Featured Founders:
Recompose, creating sustainable options for death care, just closed out their campaign, having raised $2.15M from over 860 investors! 🌳☠️🌎
Throne is closing out their campaign on Oct. 15 - here’s our Featured Founder write-up on their investment round. Stay tuned for our podcast drop next week where we chat with Jess Heinzelman, Co-founder and COO of Throne, about their campaign. We will also discuss the LA pilot that launched this month, and their growing team. 🚽🌟
**This campaign is still open for investment!!
Last week’s Featured Founder, Courtney Boyd Myers, founder of Akua, recently presented at the Seagriculture Conference in Portland, Maine and then Climate Week in NYC demonstrating thought leadership in the growing blue food industry. Not to mention their delicious products were nationality recognized - AKUA Kelp Burgers Earn BBQ Approval from VegNews, placing 3rd behind industry giants Beyond and Impossible 🔥🌿🍔 Here’s our Featured Founder write-up on their investment round🍽️🌍🌿
**This campaign is still open for investment!!
Arlan Hamilton continues to build the empire with Runner supporting her upcoming Your First Million event in LA, April 9-12, 2024. We are expecting 2,000-4,000 attendees. Runner investors were invited to attend as special guests. Find the video update here (passcode: 43$HVYHf).
Painterland Sisters
Discover the future of sustainable dairy farming and yogurt production with this week’s featured founder, Painterland Sisters Organic Skyr. 🥄🌿
First, some context:
🥛 Next time you’re at the grocery store, take a look at the dozens of yogurt brands in the fridge section. There’s a lot of them! But how many of them use organic, sustainably sourced milk? How many are packed with up to 21g of protein per serving? And for the lactose intolerant, how many are lactose free?
🐄 Remember the headlines about cow farts causing global warming? Traditional dairy farming practices are environmentally damaging and resource-inefficient.
This generation of consumers wants to know where their dairy is coming from and its true ecological footprint.
😄 Enter Painterland Sisters, a yogurt company employing regenerative dairy farming practices that use up to 45% less energy and reduce a dairy farm’s carbon footprint by up to 40%.
👩🌾 Founded by 4th generation dairy farmers, the Painter Sisters, they exclusively source milk from their family farm and select local partners in their home state of Pennsylvania.
💪 Painterland Sisters Organic Skyr is crafted responsibly and packed with macro and micronutrients, making their yogurt a perfect fit for everyone, from kiddos to athletes to casual snackers!
This company is made for you if:
💪You prioritize your health and relish the idea of a nutrient-dense breakfast or snack packed with protein and probiotics!
🌍You are a mindful grocery shopper, meticulously searching the aisles for the best sustainable, organic food finds.
Tell me more
Painterland Sisters crafts delicious, organic skyr (Icelandic yogurt) using milk sourced with a regenerative approach to dairy farming that reduces their footprint, adds a product differentiator, and tells a story. 🌱🥛👩🌾
Convinced? Invest today in Painterland Sisters.
More details below.
The details
Industry: Food and Beverage 🍽️, Sustainability
Impact: Promoting good health and well-being (SDG 3), responsible consumption and production (SDG 12), and preserving life on land (SDG 15).
Team Diversity: All women founding team comprised of the Painter sisters!
HQ: Pennsylvania
Company size: 2-10
Year founded: 2022
Investment type: SAFE*
*A SAFE allows an investor to make a cash investment in a company with rights to receive shares of stock at a later date should the company become publicly traded.
Valuation Cap: $15,000,000
Investor Perks: Receive a Painterland Sisters Exclusive Digital Farm Tour with a minimum investment of $2,500.
Deadline: Not yet announced.
Amount Invested: $511,539
Number of Investors: 246
Goal: $1,200,000.00
Min investment: $100
Early traction:
🚀 In their first year of business (2022), Painterland Sisters achieved an impressive $1,300,000 in sales, and they are projecting $3,500,000 by the end of 2023.
📦 They have achieved impressive product velocity*, exemplified by their 6.5 units per store per SKU* per week at Whole Foods without substantial marketing spend.
*Product velocity refers to how many units you are selling per unit of distribution. It is a good measure for how fast your products are flying off the shelves.
*SKU stands for stock keeping unit; it is a unique code that is used to track a product's inventory or stock.
✍️ Painterland Sisters have earned features in Forbes, Country Living, and Nosh.
Founding team
Hayley Painter: Co-Founder and Co-CEO, Hayley guides the product development process with her extensive knowledge in sustainable dairy farming from her upbringing at Painterland Farms.
Stephanie Painter: Co-Founder and Co-CEO, Stephanie draws on her sales experience in auctions to lead Painterland Sister's sales team, growing sales from $0 to $1.3 million in one year.
Due diligence
Pros:
💰 The organic yogurt market is valued at $217 million with 5.2% year-over-year growth. Painterland Sisters aims to capture 20% of this market, a $41 million opportunity.
🚀 Painterland Sister’s existing SKUs have exhibited remarkable velocity without significant marketing spend, indicating strong potential for future growth with additional product launches
🛒 Their products can be found on the shelves of over 1,500 grocery stores, including prominent chains like Whole Foods, Sprouts, and Giant. You can even use the Painterland Sisters store locator to find their yogurt on shelves near you.
Potential risks:
😬 In a crowded and competitive yogurt industry, customers may struggle to differentiate and prioritize organic skyr compared with other yogurt varieties.
🥛 Shifting consumer preferences are challenging the traditional dairy market; dairy alternatives are becoming increasingly popular.
💸 Painterland Sisters currently has negative cash flow, with a monthly burn rate of $107,000.
🏦 They carry a significant debt burden and many collateralized assets*, which might complicate their path to financial stability.
*Collateralized assets refers to capital that is tied up in a valuable asset in order to secure a loan.
🤷♂️ There is no clear exit for investors as the founders haven’t specified an exit strategy* but instead shared plans to pay dividends to shareholders.
*An exit strategy is often an IPO or acquisition by another company, allowing investors to pull their original capital + (hopefully) returns from the company.
Competitors
Siggis: An Icelandic company making yogurts that are crafted with less; no artificial sweeteners or artificial flavorings.
Fage: A family-owned Greek yogurt company known for their traditional Greek strained yogurt – high protein and without artificial flavors, sweeteners, or preservatives.
Icelandic Provisions: Producing skyr the Icelandic way in partnership with Iceland’s oldest and largest dairy cooperative, free from artificial sweeteners, flavors, colors, and preservatives.
Why Painterland Sisters: Painterland Sisters is carving a niche in the dairy industry, blending sustainable dairy farming practices honed over decades with the expertise of a dedicated family. Competitors have educated consumers about why skyr is delicious, and the continued success (and acquisitions) of organic and specialty yogurt brands like Siggis and Fage reflect the potential for substantial returns through an investment in Painterland Sisters. With their key grocery store partnerships, impressive product velocity, and growing customer base, Painterland Sisters are well-positioned to grow their organic yogurt market share. An investment in Painterland Sisters will help scale and support the positive impacts this brand has for the health of its consumers, the yogurt industry, and our shared planet. 🌍💰
Convinced? Invest today in Painterland Sisters.